Anomaly

Every year, the world generates over 50 million tons of electronic waste, much of it containing hazardous materials like lead, mercury, and cadmium. Most of it ends up in landfills or is shipped to developing countries, where it causes environmental and health damage. From hard drives to laptops and servers, Dynamic Lifecycle Innovations handles devices that often contain sensitive data. “We are the first and last line of defense for a lot of these agencies,” said Adam Gallant, a business development leader. “We guarantee that we’re handling clients’ data responsibly, so there are no HIPAA law violations, no general public information out there.”

Headquartered in La Crosse, Wisconsin, with a second major facility in Nashville, Tennessee, Dynamic Lifecycle Innovations specializes in secure data destruction, responsible electronics recycling, asset remarketing, and compliance management for corporate customers. “Our purpose is to protect the planet and provide electronics with their next best life,” explained Ashley, a senior team member.

Adam, who specializes in business-to-business relations at Dynamic, focuses on bridging the gap between the company’s services and industries with strict data security needs. “I work on building partnerships between Dynamic and businesses looking to retire their IT assets,” he said. Dynamic’s rigorous data destruction certifications, he adds, help prevent HIPAA violations and the exposure of sensitive public information.

Ashley, who works closely on the operations side, emphasized the company’s commitment to reuse wherever possible. “If something can be remarketed, we make sure it’s cleaned, reset, and given a second life. If it can’t, we break it down into raw materials and recycle them responsibly. Either way, we’re keeping e-waste out of landfills and making the most of every piece of equipment.”

A big part of Dynamic’s success, Ashley says, comes from its people. “We have a lot of different backgrounds, walks of life, experiences. No one person has a similar resume to another, and I think that’s part of what makes us effective. It helps us relate to just about any industry or customer we work with.”

Whether it’s securing sensitive data or keeping toxic waste out of the environment, Dynamic Lifecycle Innovations brings a thoughtful, mission-driven approach to every device that comes through its doors, and they don’t plan on slowing down anytime soon.